When Putin entered office for a third presidential term in 2012, in the wake of massive protests and declining popularity, his government wholeheartedly embraced the notion of “traditional values” as official ideology guiding both domestic and foreign policy.

To anyone following Russian politics and society, these words ring familiar. No one has ever succeeded in doing this, nor will they succeed now. Properly speaking, the attempts to use us in their own interests never ceased until quite recently: they sought to destroy our traditional values and force on us their false values that would erode us, our people from within, the attitudes they have been aggressively imposing on their countries, attitudes that are directly leading to degradation and degeneration, because they are contrary to human nature. In Vladimir Putin’s speech on February 24, announcing what would be a full-scale Russian invasion of Ukraine (in his official Orwellian euphemism, a “special military operation” in the Donbas region), a whole paragraph was dedicated to the West’s supposed undermining of “traditional values”: